Data Collection
Qualitative Research
We are a consumer and social research agency. We use qualitative research methodologies such as individual depth interviews, focus groups, home visits, store visits, place of work visits, and self-ethnography exercises. Where possible and practical, we find that in-person, real-life interaction brings us closer to understanding what is going on.
Sense-Making
Emerging meaning
A client recently said, “You always bring such clarity of thought.” This feedback reflects our goal: to uncover fresh perspectives on the lived reality we studied and to communicate these insights clearly. By doing so, we enable our clients to take meaningful evidence-based action.
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We know there are many deep wells mistaken for shallow pools. For this reason, we also offer a secondary analysis service. Here, we reinterpret older insights assets (existing reports and data conserved in text, audio, or visual format) and retell the story in the context of new evidence or new business questions.
Workshops
Application of insights
We help our clients translate research insights into clear take-outs that their organisation can action. We do this by facilitating workshops using design-thinking or art-thinking frameworks.
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Our workshops are custom-made, creative, productive and meaningful.
Training
Teach-it-forward
We have taken it as our responsibility to invest in the body of knowledge of our insights community. We enjoy working with insight, HR and sales and marketing teams, coaching them to do deeper and more human-centred work.
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If you are a school, or university, please invite us for a free guest lecture.
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We have developed short—and longer-form modules on our unique approach to this work. Please contact Lara for more information on what we have available.
